ABC
Robin Roberts, George Stephanopoulos and Michael Strahan will quickly need to greet ABC’s morning viewers from a decidedly totally different locale.
As half of a bigger transfer by Walt Disney Co., the entire firm’s New York properties are slated to maneuver in 2025 to a constructing in downtown New York in a neighborhood often known as Hudson Sq.. That can embrace some applications already ensconced in well-known studios, reminiscent of “GMA” and “Stay with Kelly and Mark.” The transfer gained’t isn’t scheduled to happen for a while, however staffers are already coming to grips with the way it may have an effect on this system’s standing in TV’s continuous morning-news wars.
“‘Good Morning America’ is outlined by the energy of our group in entrance of and behind the digicam, high quality of our reporting, and the lengthy, trusted relationship with our viewers,” ABC Information mentioned in a press release. “Shifting all ABC Information groups to our new state-of-the-art constructing was a strategic determination that may permit for extra collaboration and innovation.” The New York Submit beforehand reported on “GMA’s” looming cross-town switch.
For some staffers, the transfer may spur optimism. In spite of everything, Disney CEO Bob Iger has implied the corporate is involved in promoting ABC. However plans to maneuver “GMA” to Disney’s new environs may counsel the corporate needs to maintain the present and even ABC Information as a complete, even when the linear infrastructure of the community is taken over by a special entity.
Instances Sq. has helped increase “GMA” in its long-fought battle with NBC’s “Right now” for A.M. viewers. “Right now” often sends its anchors out to speak to passers-by at NBC’s headquarters in midtown Manhattan. “GMA” took on a few of that spirit when it took up residence in Instances Sq. in a studio that allowed some city-dwellers to look by means of big street-level home windows. For a time, “GMA” even welcomed a dwell viewers into the studio through the second hour of the present, with those that lingered allowed to speak briefly with Roberts and Ginger Zee. In 2021, “CBS Mornings” took up residence in a studio throughout the street — that means that when “GMA” exits, the third-place broadcast morning present might achieve a brand new midtown profile.
“Good Morning America” has trumped “Right now” in general viewers for a number of years, with the NBC program sustaining a lead within the essential viewers demographic of individuals between the age of 25 and 54. Underneath govt producer Simone Swink, nonetheless, “GMA” has made new inroads into the demo, which is essentially the most desired viewers by advertisers in information programming.
Simply because Disney is shifting downtown doesn’t imply that “GMA” will abandon the remainder of New York Metropolis. An individual conversant in the present says producers will proceed to ship hosts out to varied elements of the Huge Apple in addition to different cities across the U.S.
