Banijay has solid a “international accelerator program” to encourage extra girls to get into unscripted codecs.
Unveiled at a swanky breakfast at Mipcom Cannes attended by press and producers, Banijay Launch is being helmed by Endemol Shine North America CEO Sharon Levy and Chief Content material Officer, Growth James Townley.
This system from the Large Brother and Survivor maker will present girls with mentorship by the French powerhouse’s artistic heads to help them in creating codecs from idea to pitch to sale, which it’s hoping will enhance pipeline.
To help this system, Banijay Americas has commissioned a first-of-its-kind research with the Geena Davis Institute on Gender in Media, in partnership with Everywoman Studios. Banijay Launch was impressed by the Propelle program, a female-focused accelerator initiative created and developed in 2020 by Everywoman Studios’ CEO, Abby Greensfelder. Greensfelder consulted on the creation of Banijay Launch and can be part of the judging panel for the initiative’s inaugural 12 months.
Banijay CEO Marco Bassetti mentioned: “We’re proud at Banijay to have over 50% of our managerial positions globally crammed by girls. Nevertheless, we recognise the panorama has not at all times supported this demographic of creators in breaking by means of. With Banijay Launch, we’re vested in spearheading a raft of latest unscripted format concepts, ideated by girls, and in doing so, we hope to carry new voices and expertise to the market, with the potential of making the following Survivor, MasterChef, or Large Brother.”
Levy added: “By Banijay Launch, and the partnership with the Geena Davis Institute, we hope to welcome girls creators who could also be struggling to have their voices heard, setting a brand new narrative for the trade, and fostering the following technology of break-out unscripted codecs.”
