Warner Bros. Discovery’s Max ranked highest in complete buyer satisfaction amongst U.S. subscription-streaming providers, in response to Whip Media’s 2023 Streaming Satisfaction Report.
Whip Media’s report was primarily based on survey responses from 2,011 U.S. shoppers (18-54 years outdated) from July 7-16, 2023.
Max has now topped Whip Media’s survey two years in a row, though its ranking was six factors lower than final yr, falling to 88%, from 94% out of 100% in 2022.
Disney’s Hulu got here in second, Disney+ was third within the rankings.
Netflix, second total in 2021, dropped to fourth place in 2022, and continued to spiral downward in 2023, rating in sixth place. Whereas Netflix ranks first for consumer expertise and suggesting programming to subscribers, it ranks final in perceived worth.
Nonetheless, there was some excellent news.
Netflix stays probably the most indispensable service, chosen because the one most customers would maintain if they may solely have one service, being the selection of 27%. That’s down from 2021, when it tallied a rating of 41%.
Whereas the highest tier was in decline, the midtier providers of Apple TV+, Hulu, Peacock, Prime, and Paramount+ rose, with customers backing content material high quality, selection, and product worth.
Peacock and Apple TV+ lead the most important year-over-year features in platform worth, every gaining 5 factors.
The info used on this story is thru Selection.
