LONDON — The world is clamoring for Okay-pop.
Their burgeoning cultural affect interprets to a tangible influence on the style business. In response to Launchmetrics, throughout the June version of Paris Males’s Style Week, Asian stars helped propel the occasion’s media influence worth, or MIV, by 98 % year-over-year to achieve $163.3 million. Likewise, throughout Milan Style Week for spring 2023, South Korean boy band Enhypen generated $7 million in media influence worth.
Luxurious manufacturers have taken observe, snapping up the celebrities to characterize their manufacturers.
Take the woman group Blackpink for example. Jennie, identified for her vocals, has been a model ambassador for Chanel since 2017; Lisa, the primary dancer of the group, has been a Bulgari ambassador since 2020 and has been the face of Celine since 2021; Rosé, the lead vocalist of Blackpink, scored her first model ambassadorship in 2020 because the face of Saint Laurent and was named ambassador of Tiffany & Co. the next 12 months, and in 2021, Jisoo, the staff chief of Blackpink, was named world ambassador of Dior.
However whereas Okay-pop musicians could also be supported by vogue conglomerates, they’ve additionally wielded their star energy to champion younger designers, together with Lucila Safdie, Shushu/Tong and Fancì Membership.
Right here, a have a look at the smaller manufacturers which can be faves of the Okay-pop crowd.
Lucila Safdie
NewJeans carrying Lucila Safdie for the music video for his or her viral music “Tremendous Shy.”
Courtesy of Ador
Having simply launched her model in January 2023, current Central Saint Martins graduate Lucila Safdie’s first assortment, titled “Lick the Star,” has already been noticed in Okay-pop woman group NewJeans’ “Tremendous Shy” music video.
Safdie’s model, which emphasizes girlhood by frills and extremely short-shorts, has struck a chord amid the revival of the seems of the early 2000s and indie sleaze.
Now set to launch her new assortment, titled “Ladies Don’t Cry,” Safdie stated she was notably impressed by “teenage women hanging out on the mall after faculty.”
Fancì Membership
Blackpink’s Lisa poses in a customized look from Fancì Membership for the woman group’s world tour.
Courtesy of Instagram / By way of @lalalisa_m
Sported by Blackpink stars Jisoo and Lisa in addition to Chaewon and Hong Eunchae from Le SSerafim, Fancì Membership has garnered traction with younger girls due to its uber-feminine, flouncy types, its sheer mesh attire being a crowd favourite.
The Vietnam-based model, which additionally presents its horny types in made-to-measure sizes, has designed customized corseted seems in metallic gold and silver for Lisa throughout Blackpink’s world tour.
Joe Gush
BTS’ V carrying a sweater from Joe Gush.
Courtesy of Instagram / By way of @kazuki_nagayama
Worn by BTS’ V, Joe Gush presents unisex clothes closely impressed by music subcultures, citing rock ‘n’ roll specifically. Homages to the style are available basic and summary kinds, together with a closely distressed cable knit sweater and graphic T-shirts that includes pictures of cute kittens with “My cat is a rockstar” printed onto them.
Shushu/Tong
Twice carrying Shushu/Tong.
Courtesy of Instagram
Shushu/Tong, based by Shanghai-based design duo Liushu Lei and Yutong Jiang, explores how historically female clothes (assume: bowknots, crystal detailing, ruffles) might be redefined as an emblem of power. Seen on stars together with Twice and Aespa’s Ningning, cutesy detailing is offset by exaggerated babydoll silhouettes and sailor collars which nod to 90s kinderwhore.
2000 Archive
Le SSerafim’s Chaewon in a corset high from 2000 Archive.
Courtesy of Instagram / By way of @chaewon_lesserfims
South Korean label 2000 Archive, based by Saint Martins alums Daeun Hong and Yoon In, has been championed by members of Le SSerafim, Aespa, Twice, (G)I-dle and NewJeans. The model’s ethos is marked by its fusion of archetypal femininity with masculinity, equivalent to cropped child T-shirts in a camo print and soccer jerseys with star detailing and pictures of ultra-cute puppies. Its latest assortment is a continuation of that, reimagining sporty types that includes tongue-and-cheek graphics.
Aniye Data
(G)I-dle’s Minnie wears a pink gown from Aniye Data.
Courtesy of Instagram / By way of @min.nicha
Specializing in rock star-esque glitz and glam, it is smart that label Aniye Data could be a favourite of Okay-pop stars. From (G)I-dle’s Minnie, Aespa’s Ningning to Rose and Lisa from Blackpink, the Italian label is a favourite lesser-known label amongst Okay-pop stars.
For his or her latest assortment, proven throughout Milan Style Week, the model reworked codes of army put on to replicate its signature romantic-meets-rocker sensibilities.
Sur8ery
BTS’ V performing in denims from Sur8ery.
Courtesy of YouTube / By way of BTS
Denim in each type — distressed, flocked, frayed, patchworked, bleached — is Korean-based model Sur8ery’s specialty. Take the pair of sunshine wash denims seen on BTS’ V, which featured twisted detailing on the knees.
Æ Synctx
NewJeans wears Æ Synctx.
Courtesy of Highsnobiety / Sangjun Park
Dystopian techwear takes form throughout the model Æ Synctx. Traditional silhouettes subverted with the additions of pockets and ruching had been seen styled on NewJeans, whereas Aespa member Ningning was noticed in a washed halter mini gown and uneven leg heaters from the model.
