Sunshine Sachs PR Agency To Rep Golden Globes Once more – Deadline2 min read

EXCLUSIVE: The Golden Globes are again in enterprise with Sunshine Sachs Morgan & Lylis. The PR company has come on board for the upcoming 81st Golden Globe Awards, which is able to happen on January 7, 2024, working with Dick Clark Productions and its companions on communications efforts.

After representing the Globes for greater than a decade, Sunshine Sachs stepped down from the account in March 2022, amid the fallout from the bombshell 2021 LA Instances report in regards to the group’s lack of range and questionable moral and monetary practices.

On the time, the highest communications agency left the door open, saying of their letter to the Hollywood Overseas Press Affiliation that they “proceed to imagine within the capacity of the HFPA to positively rework” and that “we are going to all the time cheer for reform and dedication to range and look ahead to seeing your continued development as a corporation.”

Since then, Dick Clark Productions and Eldridge acquired all of the Golden Globes’ belongings, rights and properties from the HFPA, turning the Hollywood awards present right into a business enterprise. The Globes even have enforced a brand new code of conduct, ensuing within the expulsion of three voters, and not too long ago introduced a 300-member voting physique for the 81st annual awards, 60% of whom are racially or ethnically various.

Shawn Sachs, CEO of Sunshine Sachs Morgan & Lylis, referenced the occasions from the previous 12 months and a half in an announcement in regards to the firm’s return. (Following Sunshine Sachs’ departure and previous to the Golden Globes acquisition, HFPA had an inside PR rep.)

“The Golden Globes has labored laborious below its new possession to make important strides associated to their code of conduct, range and illustration – amongst many different issues,” he stated, “We have now been inspired by their continued enchancment and ongoing dedication to alter.”

In a joint assertion, Helen Hoehne, President, Golden Globes, and Tim Grey, EVP, Golden Globes, additionally highlighted the elevated illustration amongst voters for the 2024 awards, produced by Dick Clark Productions and govt produced by Glenn Weiss, who will direct, and Ricky Kirshner.

“We’re excited in regards to the renewed partnership among the many Golden Globes, Dick Clark Productions and Sunshine Sachs Morgan & Lylis, and mixing our experience to deliver the trade an incredible begin to the awards season, celebrating what’s shaping as much as be a memorable slate of artistic expertise,” Hoehne and Grey stated. “Probably the most various voting physique among the many main awards is able to deliver the enjoyable, pleasure and joyfulness of the Globes to January 7 below the expert showmanship of Glenn Weiss and Ricky Kirshner.”

Eldridge and Deadline mum or dad PMC personal DCP in a three way partnership. A community or platform for the 2024 Golden Globes has not been introduced but.

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