Massive Brother returned to UK screens for the primary time in 5 years, however the iconic actuality present did not premiere with an enormous bang for ITV.
The twentieth sequence of Massive Brother launched on ITV1 and ITV2 to 2.5M viewers on Sunday night, in keeping with in a single day BARB figures provided by Overnights.TV.
This meant the Preliminary-produced format received the 9PM hour, however was a way in need of the highest-rated present of the day: Strictly Come Dancing, which entertained 6.6M viewers on BBC1.
Massive Brother’s ITV premiere outperformed the launch of the ultimate run on Channel 5 in 2018, when simply 900,000 individuals tuned in for the beginning of Season 19.
Massive Brother’s first season on Channel 5 carried out higher, nevertheless. Making its debut on the Paramount-owned channel in 2011, the fact present was watched by 2.6M viewers.
Introduced by AJ Odudu and Will Finest, the 2023 Massive Brother launch was a good distance in need of the present’s halcyon days on Channel 4, when it used to premiere to audiences of greater than 7M.
Viewing habits have modified considerably in that point and the in a single day figures don’t embrace these watching on streaming service ITVX.
