Drive (2022) by Park Dong-hee4 min read

“How about now? Is that this actual sufficient?”

The character of the influencer, although it has been there for fairly some time, has solely just lately been found by well-liked media. Actually, the idea of an individual who, below the pretence of authenticity, basically advertises a picture and merchandise, couldn’t be extra present, because it sheds mild on an period which is turning into an increasing number of of a rerun of the me-generation of the Eighties, albeit this time rather a lot worse and problematic. All of those points are on the centre of ’s motion thriller “”, which has an influencer as its foremost character and performs on the thought of authenticity, promoting out with the intention to acquire likes and followers and likewise the self within the period of social media.

It has been a very long time since she made movies about cooking pancakes and her makes an attempt at singing, however little by little Han Yuna () has made a profession as an influencer on social media. With a number of firms endorsing her content material and knowledgeable producer behind her, she has turn into one of the crucial necessary streamers, and is about to shut a profitable new deal, which might see her turning into the primary. Nonetheless, after the launch of a cosmetics label she coated, she finds herself within the trunk of her personal automobile.

As a cellular rings, her kidnapper calls for her to go dwell, and report back to her followers what is going on to her. The intention is to have them donate cash so she will go free by midnight, or will die quickly after. Having no alternative, she offers in, however quickly realises this isn’t all her captor has in retailer for her, as he’s a part of her viewers, demanding her to delve deep into her previous and reveal her darkest and best-kept secrets and techniques.

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There is no such thing as a denying, director and screenwriter is aware of his topic. Proper from the opening montage, displaying Yun’s rise to fame inside social media, to her attending occasions and negotiating new contacts guaranteeing new endorsers for her channel, it’s clear he has executed his analysis into this specific area. Whereas a few of the feedback he makes fall flat and seem ham-fisted, some factors, particularly the hyperlink between the self-image of the influencer, industrial success and recognition, are fairly fascinating and make “Drive” transcend its action-thriller format. It involves some shock then that he has chosen one thing of a simple manner out contemplating the ending may have been far more rewarding and acidic compared to what we’ve now.

When it comes to performances and action-thriller aesthetics, “Drive” additionally provides a number of noteworthy points. Park Ju-hyun, in her second foremost function, offers an incredible efficiency as a streamer, whose rigorously constructed picture begins to falter and collapse because of the scenario she is in, as she has to principally strip away each layer of faux and deceit constituting the character she has created over time. Moreover, given the bodily limitations of the story, with the vast majority of the film happening within the trunk of the principle character’s automobile, “Drive” is just about resting on her shoulders, which she masters fairly properly.

Technically, “Drive” treads on acquainted style territory. The few motion scenes, most significantly a scene involving a automobile chase, make the most of the display screen being divided into a number of segments (presumably mimicking the assorted cameras of customers filming the occasion). On the one hand, this usually makes for some tense and impactful moments, whereas on the opposite palms, it additionally comes off as a bit an excessive amount of icing on the cake. The enhancing job in these scenes is kind of properly executed and emphasises the director’s potential to orchestrate these moments, whereas the bass-heavy music is kind of obnoxious.

Whereas “Drive” definitely doesn’t reinvent the style, its feedback on influencers and the problematic nature make ’s function fascinating, which can also be because of the lead efficiency by Park Ju Hyun. Technically, that is stable with some selections, comparable to the usage of music, in want of some extra fine-tuning.

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