KUALA LUMPUR – It began after watching the Korean drama “Itaewon Class”, which is a few younger man opening a restaurant and the varied obstacles he needed to face in managing the enterprise, that led On Isa to supply a halal model of the IdaOn Korean Sauce, which is modified to go well with the Malaysian style.
The proprietor of IdaOn Buying and selling, On, 54, mentioned the thought got here after he watched the Korean drama in 2020 in the course of the Covid-19 pandemic.
The drama is a few younger man who opens a restaurant and the varied challenges he faces in managing the enterprise.
“The drama impressed me, the way it motivates, conjures up and provides me concepts, on the best way to make my enterprise extra profitable. It is because what the younger man within the drama went by way of was just like my very own expertise in producing numerous sauces,” he mentioned when met at his manufacturing facility in Taman Salak Jaya, right here.
On, who’s assisted by his spouse and two kids, aged 24 and 22, used to run a restaurant enterprise, however ventured into producing numerous merchandise together with chilli sauce, vinegar, oyster sauce, and inexperienced chilli sauce in 2018 due to poor enterprise in the course of the Covid-19 pandemic.
On mentioned he named his Korean sauce ‘IdaOn’, a mixture of his identify and his spouse.
“IdaOn sauce is produced each two weeks, with 200 to 300 bottles per manufacturing to fulfill the calls for of shoppers who order on-line by way of e-commerce platforms,” he mentioned.
“Alhamdulillah, after almost three years, greater than 10,000 bottles of the Korean sauce have been bought,” he mentioned.
On is assured that his Korean sauce can dominate the market as a result of not many halal variations of that meals seasoning are produced within the nation.
He mentioned it takes years of the fermentation course of to supply an genuine Korean sauce.
“My Korean sauce is produced beneath a course of accredited by the Malaysian Ministry of Well being and the Islamic Growth Division Malaysia (JAKIM),” he mentioned.
On mentioned his prospects are from all around the nation.
“Many of the purchases are by petty merchants whom I consider use the sauce to supply Korean fried hen, which is in excessive demand in the mean time. A few of them (merchants) additionally use it as a fundamental ingredient in cooking,” he mentioned. – BERNAMA
