Hikaru Utada‘s SCIENCE FICTION promo simply retains getting higher.
To have fun the “In My Room” icon’s first-ever (?) biggest hits compilation, Hikki’s group unveiled a particular countdown on Thursday (March 14), permitting followers to discover the journey by means of Utada’s musical evolution.
Thrillingly, 22 (!) 4K-enhanced music movies will premiere day by day on Hikki’s official YouTube channel, main as much as the discharge of SCIENCE FICTION on April 10. (All music movies premiere at 9:00 p.m. Japan time.)
The 4K venture was led by Japanese music video director Wataru Takeishi, who has directed a bunch of Utada visuals, from “For You” to “Prisoner of Love” to “Hanataba o Kimi Ni.”
Per the official launch: “Wataru Takeishi has masterfully enhanced the movies, presenting Utada’s previous works with unparalleled readability and visible constancy utilizing cutting-edge expertise in 2024. Every video options the unique sound supply from its preliminary launch, distinct from the upcoming album.”
As well as, digital zines for each tune on SCIENCE FICTION can be launched as properly, which promise to incorporate “music video stills, cowl arts and interviews associated to every” tune. The zines can be obtainable on Utada’s official social media platforms.
Lastly, Hikaru followers are being invited to participate in a social media marketing campaign: a “digital pop” picture can be distributed on X (Twitter) by the @hikki_staff account, encouraging followers to share their tales about Hikaru Utada by responding to offered questions, “really helpful songs” and “your story,” which can seem over the picture. Amongst those that put up their personalised digital pop picture together with the hashtag #HikaruUtada25th, 100 fortunate winners can be randomly chosen through lottery to obtain an unique SCIENCE FICTION journey mug. (Stanley Cups, eat your fucking coronary heart out.)
The primary 4K-upgraded music video on the schedule was simply launched this morning, and it’s a shocking replace of 2000’s basic “Wait & See (Danger),” the third-best promoting tune of that yr in Japan. 24 years later, Hikaru’s hover cycle and clones have by no means appeared higher.
Additionally pleasant: a number of of the music movies getting the 4K improve are for songs that had been (devastatingly) left off the SCIENCE FICTION album monitor checklist, which suggests much more of Hikaru’s discography is getting some love for this particular launch. We gained!
You may pre-order the restricted version and common version proper right here.
Purchase all of Hikaru Utada’s studio albums on vinyl proper right here.
4K Music Video YouTube Premiere Schedule
*All music movies can be premiered at 9:00 pm Japan Time
14 March (Thu) Wait & See (Danger): https://youtu.be/jWPs_orw2Dk
15 March (Fri) Movin’ on with out you: https://youtu.be/ltz6BX-dBaE
16 March (Sat) Prisoner Of Love: https://youtu.be/EHj3ljJvo5Y
17 March (Solar) Addicted To You: https://youtu.be/fZ7JyZyBjjY
19 March (Tue) For You@shibuya: https://youtu.be/cE6QBKp62aE
20 March (Wed) Can You Maintain A Secret?: https://youtu.be/w4w6OTjV7so
21 March (Thu) Automated: https://youtu.be/rJwLPcL2u3c
23 March (Sat) FINAL DISTANCE: https://youtu.be/UrxdeHn_E1k
24 March (Solar) Hikari: https://youtu.be/PFzQ3ZXBsbo
25 March (Mon) SAKURA Drops: https://youtu.be/V6PisCGexEU
26 March (Tue) DEEP RIVER: https://youtu.be/l-g0iwqyeZA
27 March (Wed) COLORS: https://youtu.be/04RQ6uLSf64
28 March (Thu) Dareka no Negai ga Kanau Koro: https://youtu.be/tWSY-5meT68
29 March (Fri) Be My Final: https://youtu.be/li2TjO2P-Pg
30 March (Sat) Ardour: https://youtu.be/j01KLlxfoN4
31 March (Solar) Maintain Tryin’: https://youtu.be/fwo2O7f33C8
1 April (Mon) Taste Of Life-Ballad Model: https://youtu.be/iX4FRMcV88Y
2 April (Tue) Time Restrict: https://youtu.be/KHkZvsuhQU0
4 April (Thu) touring: https://youtu.be/4j2ZJAgdrGE
5 April (Fri) Sakura Nagashi: https://youtu.be/5GUHzOvKG8g
6 April (Sat) HEART STATION: https://youtu.be/VccJi8eo-Vg
8 April (Mon) First Love: https://youtu.be/GcpsTmDO9k0
Take a look at the MuuTunes Spotify playlist. You too can subscribe on Apple Music.
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