Why is Gen Z (folks born between 1997 and 2012) ingesting far much less at concert events than the earlier generations?
In accordance with a stay music CEO from Minneapolis, one of many largest causes is edibles.
“One of many large developments we’re seeing is that Gen Z doesn’t drink as a lot. They’re both consuming edibles earlier than they arrive or there’s extra of a sober, psychological well being [focus]… Many of the ticket worth goes on to the band, so actually what [venues] subsist on is drinks. That’s not going to be a sustainable income stream,” the CEO mentioned, per Consequence.
In accordance with Billboard, the brand new development, which is hurting smaller live performance venues, started to emerge following the COVID-19 pandemic.
“Popping out of COVID-19, all the things in regards to the stay music enterprise was turned the wrong way up,” one other stay music skilled informed the outlet.
The identical particular person famous that there is a 25 % distinction between Gen Z’s alcohol consumption at concert events and that of millennials, Gen X and boomers.
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Texas State College professor of psychology Ty Schepis mentioned that whereas alcohol use is trending down amongst faculty college students, marijuana use has risen to 37 %.
On Twitter/X, one concertgoer highlighted the development by blaming the decline in ingesting at concert events on the costly costs of drinks at venues.
“Madison Sq. Backyard charged me $40 for a tequila dawn,” they wrote.
In a reply to the unique tweet, they joked, “Observe me if you happen to’ve additionally been victimized by MSG drink costs.”
Different followers shared comparable tales in response.
“Me after I obtained a tequila redbull and the invoice was $48,” one particular person tweeted.
“Me and my $26 whiteclaw in opposition to the world,” another person shared.
One other particular person confirmed they’re a part of the demographic who would a lot somewhat get pleasure from some marijuana than shell out cash for high-priced drinks.
“I’m pulling out my joints and sparking up. Saving myself a $100 tab,” they tweeted.
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Gallery Credit score: Jacob Osborn
