Ok-pop boy band RIIZE / Courtesy of SM Leisure
By Pyo Kyung-min
RIIZE, SM Leisure’s latest boy band, has been appointed as the most recent home ambassador for luxurious model Louis Vuitton. This milestone of representing the French vogue home comes simply three months after the group’s official debut.
RIIZE now stands alongside different Korean ambassadors for the model, with notable figures reminiscent of model-actress Jung Ho-yeon, Hyein from Ok-pop act NewJeans, actors Music Joong-ki and Bae Doo-na, Felix from Stray Youngsters, BTS’ J-Hope, Ladies’ Era’s Taeyeon, and the group Le Sserafim.
Asserting the information by an official press launch, the company revealed its anticipation for the partnership.
“Even earlier than its official debut, RIIZE had already established itself as a ‘rising star’ within the promoting area, receiving quite a few invites from a various vary of manufacturers captivated by their model and charismatic appeal,” it wrote, boasting of the rookie boy band’s attraction.
“This achievement underscores RIIZE’s capability to transcend the confines of the music business and solidifies its place because the standout newcomers of 2023.”
Louis Vuitton additionally expressed enthusiasm for this collaboration, stating, “The group has garnered vital consideration for its trendsetting and assured vogue senses. Its liberating vogue decisions have already generated immense curiosity throughout the vogue world. We look ahead to embarking on this inventive journey along with RIIZE.”
RIIZE entered the Ok-pop scene with the discharge of their debut album, “Get A Guitar,” on Sept. 4, which offered a staggering 1 million copies throughout the first week of its launch. The group continued its success with its newest single, “Discuss Saxy,” on Oct. 27.
Initially established as a seven-member ensemble, the group underwent a reorganization following member Seunghan’s indefinite skilled hiatus, prompted by controversies surrounding his non-public life.
