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CONCORD, N.C., Nov. 21, 2023 /PRNewswire/ — Speedway Motorsports (SM) officers introduced that Graham Smith, previously Vice President of Enterprise Operations for U.S. Legend Automobiles Worldwide, has been named Vice President of OEM Partnerships. In his new function on behalf of Speedway Motorsports, Smith will likely be dedicated to additional strengthening firm relationships amongst authentic gear producers (OEMs); constructing distinctive company occasions with OEMs round driving experiences and cultivating new partnerships with OEMs to make the most of Speedway Motorsports properties.
Beneath the course of SM Govt Vice President and Chief Gross sales Officer Kevin Camper, Smith will work with company gross sales and monitor operations workers at Speedway Motorsports’ 11 premier services throughout america.
“Above and past the advertising partnerships we share with Toyota, Ford and Chevrolet round our NASCAR race weekends, we even have vital relationships with these OEMs and others throughout non-event weekends with particular occasions, company hospitality and high-performance driving experiences,” stated Camper. “It is a vital a part of our present enterprise that we want to put money into much more and broaden as we transfer into 2024 and past.
“With Graham’s gross sales and operations background at Charlotte Motor Speedway after which as managing director at U.S. Legend Automobiles Worldwide, he has confirmed himself to be a relationship-builder amongst our companions and he has a ardour for the automotive trade. We look ahead to what Graham can do to additional strengthen {our relationships} with OEMs and discover new alternatives,” added Camper.
Smith started his skilled profession in motorsports in 2012 as a part-time member of Charlotte Motor Speedway’s Operations crew, the place he assisted with groundskeeping, building and upkeep for almost 5 years. After a year-long internship with the Speedway Motorsports’ Company Gross sales division, he accepted a place as a Enterprise Growth Govt with Charlotte Motor Speedway in 2020, after acquiring a bachelor’s diploma in Communication Research from Furman College.
In 2021, Smith turned managing director of U.S. Legend Automobiles Worldwide, a division of Speedway Motorsports which is the biggest producer of race automobiles on this planet and the unique producer of Legend Automobiles, Bandoleros and Thunder Roadsters. Based mostly in Harrisburg, North Carolina, the corporate has produced greater than 8,000 race automobiles since inception and hosts a world supplier community inserting automobiles into 32 nations worldwide. Smith was then promoted to vice chairman of enterprise operations in 2022. Beneath his management, USLCI has upgraded the engine and the suspension on the spec-series race automobile to essentially the most dependable, high-performing mannequin within the firm’s 30+ yr historical past. Annual gross sales for 2022 have been up 24 % over 2020, and present yr gross sales are pacing forward of final yr.
“My time at U.S. Legends has not solely reignited my ardour for grassroots racing, however has given me lifelong friendships for which I’m really grateful,” stated Smith.
“Our motorsports venues are best-in-class and we’ve got a wealth of historical past and expertise throughout our firm for creating memorable occasions. I am thrilled to now have the chance to speculate my time and vitality into our OEM enterprise by means of much more significant relationships, partnerships and artistic makes use of of our services.”
ABOUT SPEEDWAY MOTORSPORTS:
Speedway Motorsports is a number one marketer, promoter and sponsor of motorsports leisure in america. The Firm, by means of its subsidiaries, owns and operates the next premier services: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway, Dover Motor Speedway, Nashville Superspeedway, North Wilkesboro Speedway, Sonoma Raceway, Texas Motor Speedway and Kentucky Speedway. Speedway Motorsports supplies memento merchandising providers by means of its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing automobiles and elements by means of its U.S. Legend Automobiles Worldwide subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide by means of its Efficiency Racing Community subsidiary.
SOURCE Speedway Motorsports
