Will Blackpink survive the 7-year curse, like BTS and Exo? Lisa, Jisoo, Rosé and Jennie are in talks with YG Leisure about their contract renewal amid profitable solo careers and endorsements5 min read

Since Blackpink’s entrance into the music scene in 2016, the Ok-pop group has amassed a legion of devoted followers. The women have collected loads of triumphs over time, turning into one of many greatest names to return out of South Korea.

Blackpink carry out at Sahara Tent in the course of the 2019 Coachella Valley Music And Arts Pageant in April 2019, in Indio, California. Photograph: Getty Pictures

However because the group simply celebrated its seventh anniversary, followers are apprehensive about its future. Speculations of a doable disbandment has been following Blackpink for months as everybody wonders whether or not they are going to fall sufferer to the looming menace of the infamous seven-year curse.

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What’s Ok-pop’s seven-year curse?

SM Leisure is among the greatest corporations in South Korea. Photograph: AP

The seven-year curse will not be well-known amongst those that are new to the world of Ok-pop.

Prior to now, it was not unusual for aspiring idols to enter into contractual agreements that certain them to their respective businesses for prolonged intervals, surpassing a decade in some instances.

Labelled as “slave contracts” by the media, these agreements imposed excessively stringent situations, overwhelmingly favouring the administration businesses and leaving Ok-pop idols with meagre monetary good points.

Fashionable South Korean boy band JYJ. Photograph: Handout

Some Ok-pop teams took a stand in opposition to this, exposing the darker sides of the music trade.

In 2009, three members of the boy group TVXQ sued their company SM Leisure over a 13-year contract, per Kbizoom. The authorized dispute remains to be one of the vital well-known instances within the trade, given TVXQ’s reputation and SM’s fame as an trade titan.

Following the lawsuit, South Korea’s Honest Commerce Fee issued a brand new regulation that curtailed leisure contracts to seven years, states the identical supply.

As idols attain the tip of their contracts, it isn’t uncommon for sure members to go for a solo profession – or a special path fully. This usually ends in the dissolution of teams or the departure of a member after seven years of exercise – therefore the seven-year curse.

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Which teams survived the seven-year curse?

From left, V, Suga, Jin, Jungkook, RM, Jimin and J-Hope of BTS attend the 2021 American Music Awards at Microsoft Theater in November 2021, in Los Angeles. Photograph: Getty Pictures

On the 2018 Mama Awards, one among its members Jin shared that the group had gone via a very tough patch that 12 months. He even mentioned that the seven members of BTS have been contemplating disbanding. Fortunately for followers, that didn’t occur and the boy group goes stronger than ever, celebrating its tenth anniversary this 12 months.

Ladies’ Technology. Photograph: @girlsgeneration/Instagram
One other widespread group, Ladies’ Technology, has additionally withstood the take a look at of time, celebrating its sixteenth anniversary this 12 months. Different teams who beat the seven-year curse, – although not with out some casualties alongside the way in which – embrace Exo, Shinee, Twice and BigBang.

What’s taking place with Blackpink’s contract renewal?

Lisa, Jisoo, Rosé and Jennie of Blackpink carry out onstage on the Coachella Valley Music and Arts Pageant on April 22, in Indio, California. Photograph: Getty Pictures

Based on Night Normal, the quartet initially signed its seven-year contract with YG Leisure in August 2016. Because the settlement reached its fruits this summer time, the upcoming contract negotiations – usually regarded with apprehension by followers – is now reaching an important turning level.

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Blackpink’s Rosé attends the photocall for Mulberry at KMCA Seoul (Ok Museum of Up to date Artwork) in June 2018, in Seoul, South Korea. Photograph: Getty Pictures

As reported by Night Normal, Rosé is rumoured to be the one member who has chosen to increase her contract with YG Leisure up to now.

In the meantime, Korean media out News1 states that members Jisoo and Jennie have made the choice to half methods with YG, opting as a substitute to every set up their very own leisure corporations.
YG Leisure, based in Hapjeong-dong in Mapo District, western Seoul in 1998, has by no means left the realm since its institution and seems to don’t have any relocation plans. Photograph: Wiki Commons

South Korean media has additionally reported that Lisa is prone to be a part of one other company.

Whereas neither the women nor YG have commented on the rumours, YG did make an announcement saying, “Nothing has been selected Blackpink’s contract renewal and future actions. We’re in dialogue with the members.” Watch this area …

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