Rych McCain Hollyhood Notes : James Arthur3 min read

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   Following his current return with new music, singer-songwriter James Arthur at this time serves up an excellent providing in new track “Blindside.” Watch the Tim Mattia-directed video.

 James Arthur  “Blindside”

   

      “Blindside” is James at his easiest, that includes a killer, top-down driving refrain and one other belter of a vocal. Of the monitor, James feedback; “Blindside is a track I’ve needed to write down for years, about falling in love with the best particular person on the flawed time. It’s an lively track with a tragic lyric and it actually suited this new rawer type I used to be after.”

       Tim Mattia, who directs the official video feedback; “Blindside is such a uncooked and emotional monitor, and when James and I spoke about the way it got here to be written, and the which means behind the lyrics, I instantly knew we needed to seize some epic performances from him, carrying on with the Americana really feel of our earlier video for ‘A 12 months In the past.’ We tied in a collection of dramatic and emotional narrative scenes, exhibiting the sudden lack of love in relationships, and a scene by which James will get actually an increasing number of bloodied and bruised because the track progresses – the bodily embodiment of his emotional ache.”

 

 

      James is among the world’s greatest streaming artists, with over 37 million month-to-month listeners on Spotify alone. The Middlesbrough-born, current Brit Billion-certified artist has scored 4 high 10 albums over his profession. “Say You Will not Let Go” grew to become his breakthrough hit within the US. It was formally the UK’s most streamed track in 2016 and has gone on to be loved by way of 4 billion streams whereas the track’s official video has achieved 1.5 billion views on YouTube. Earlier this 12 months, the monitor grew to become his first RIAA Diamond Single with 10 million licensed models – making James considered one of simply 100 recipients of an RIAA Diamond Single certification within the programme’s historical past.

     James Arthur is at present within the studio engaged on a brand new report.

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