EXCLUSIVE: Ok-pop group H1-KEY on how H1-KEYnote influenced their inventive course of: “The mission mirrors our creative imaginative and prescient” : Bollywood Information4 min read

H1-KEY [Seoi, Riina, Hwiseo and Yel] is likely one of the latest Ok-pop lady teams on the block. The four-member group debuted on January 5, 2022, with Athletic Lady. Since then, the group has launched two extra EPs, and their newest music to hit the block is the H1-KEYNote mission. The women went on an unconventional path to make a comeback in 2024. As an alternative of a single album or an EP, they launched singles underneath a music mission. They deviated from genres like dance pop and hip hop and switched to ballads and RnB with this music mission. This enterprise is simply one other feather to their cap, thus showcasing how versatile the members are. Up to now, the mission has two singles ‘Deeper’ and ‘Considering About You’.


EXCLUSIVE: Ok-pop group H1-KEY on how H1-KEYnote influenced their inventive course of: “The mission mirrors our creative imaginative and prescient”


Deeper’ is a cinematic observe with easy RnB beats punctuating all through the observe. The observe speaks concerning the lingering emotions after a breakup. There’s a sense of acceptance of the heartbreak and a willpower to go forward in life – “I am blissful and I am gon’ stand up / Candy and bitter reminiscences / With the whole lot behind simply look ahead / I’m glad to take a step forward.”


The second single from the music mission is “Considering About You”. The women sang the tune completely in English. With this observe, the women channel their energies in the direction of delivering a shocking ballad observe. The minimalist instrumentals and vocal harmonizing all through the observe add to an immersive listening expertise. The tune is about heartbreak, positive however on the identical time it additionally factors out the error of the lover. There may be an anger-laced sentiment within the observe, when the women sing – “I have been thinkin’ about / Thinkin’ about you / Yeah, I have been thinkin’ about / The previous and us two / And I do not need you dwelling in/Dwelling in remorse / Once I know that I am the most effective / That you’re going to ever get.”


A couple of days in the past, Bollywood Hungama attended a worldwide roundtable the place we spoke to H1-KEY concerning the H1-KEYNote mission. The group spoke concerning the imaginative and prescient behind making a music mission as an alternative of getting a standard comeback. It was nonetheless early within the day for the women, however they had been as enthusiastic as ever to reply the questions.


Bollywood Hungama requested them about their music mission and the discharge of the singles periodically. We requested what motivated them to take this choice as an alternative of pursuing a traditional comeback and the way this strategy aligns with their creative imaginative and prescient, SEOI responded, “The H1-KEYnote mission was initiated to spotlight our vocal talents and musicality by way of our songs. As an alternative of returning with a standard album, we opted for this mission to showcase our vocal prowess. Exploring new genres and uncharted territories, the mission mirrors our creative imaginative and prescient whereas permitting us to develop alongside it.”


Moreover, their earlier releases have had completely different musical themes and genres. When requested how the transition from these genres to R&B and ballad for the H1-KEYnote mission influenced their inventive course of and their creative expression and whether or not they discovered a change or any distinction in these makes an attempt, RIINA mentioned, “Moderately than modifications in creative expression, I consider it was the method of broadening our spectrum. By way of the method of making ready for this album and its songs, we engaged in intensive follow to broaden our spectrum and the vary of colours we are able to showcase to the general public.”


Watch H1-KEY’s dwell efficiency of ‘Considering About You’ right here:


Watch H1-KEY’s ‘Deeper’ right here:



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